Stream 3 : Forward-Looking Social Practices -NGO, 3:30 pm

Sustainability: A driver for Innovation and Value Creation in the New Economy

John is an expert in sustainability and he integrates his knowledge of behaviour change at the individual and organizational level into a wide variety of projects. Hi role with The Natural Step involves working with organizations and communities to support the use of The Natural Step Framework as a tool for integrated sustainability planning and education and for the development of various resources to advance sustainable development. John has advised municipalities and community groups in Halifax, Airdrie, Wolfville, St John, Saskatoon, York Region, Ottawa, Pittsburgh, and the Halifax Shambhala Center on sustainable initiatives.

Prior to joining The Natural Step Canada, John worked with the Federation of Canadian Municipalities (FCM), where he co-developed the Municipal Building Retrofit Guide and the Sustainable Community Profile. He also helped the FCM lay the foundation for their Capacity Building Program and worked as the Development Manager for the FCM Green Municipal Fund.

John is trained in integral theory, community based social marketing, systems thinking and he conducted his graduate thesis on the organizational structure and power dynamics of the Sierra Club of Canada at Concordia University after obtaining a BSc in Environmental Science from Brock University.